IMG Cosmetics – Affordable High Quality Makeup for Every Pakistani Woman

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HD Matte Foundation
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HD Matte Foundation

Original price was: ₨3,600.00.Current price is: ₨2,500.00.

Shades: Select One
Ivory
Natural
Warm Beige

HD Matte Foundation for Flawless Full Coverage

IMG Cosmetics HD Matte Foundation is designed to give you a flawless, shine-free look that lasts all day. This full coverage foundation blends smoothly into the skin, covering imperfections while maintaining a natural finish. Perfect for all skin. It also controls excess oil and delivers a soft matte glow without feeling heavy.

Whether you are heading to work, a party or a bridal event, this long lasting foundation ensures your makeup stays fresh and radiant. Its lightweight formula allows easy application and buildable coverage, making it one of the best matte foundations in Pakistan for everyday use.

HD Matte Foundation is also enriched with SPF-25 and Vitamin E, it ensures full, even coverage while protecting and nourishing your skin for a naturally flawless look all day long. The foundation comes in a premium 30ml transparent glass bottle with a convenient pump for easy and mess-free application.

Choosing the Right IMG Cosmetics Foundation Shade

Let’s match your tone to the perfect IMG Cosmetics HD Matte Foundation shade:

1. Ivory – For Cool or Pinkish Fair Skin

If your skin has a rosy tint or you burn easily in the sun, this shade is for you. Women from areas like Peshawar, Swat, and Abbottabad often have naturally pink-toned skin that glows beautifully with IMG’s Ivory HD Matte Foundation.

Best for:

  • Cool or neutral undertones
  • Fair complexions
  • Brides looking for a soft, glowing base

2. Natural – For Medium, Balanced Skin Tones

This shade blends seamlessly with most South Asian skin tones and gives a smooth, photo-ready finish without looking too light or too dark.

Best for:

  • Everyday makeup
  • Office wear or university
  • Women across Pakistan with medium skin tones

3. Warm Beige – For Deeper, Golden or Olive Skin

Perfect for deeper tones with golden or honey undertones. This foundation avoids the dreaded ashy look and brings warmth and richness to the complexion.

Best for:

  • Women from interior Sindh, southern Punjab, or sun-kissed areas
  • Evening wear or HD photography
  • Tanned or melanin-rich complexions

 

Best Makeup Foundation in Pakistan

Looking for the best foundation that offers flawless, full coverage and suits all skin tones and types? Our signature HD Matte Foundation is the best foundation for all skin types — whether you have dry, oily, or combination skin. It’s expertly formulated using quality ingredients for long-lasting coverage that feels light and looks natural all day.

Thousands of happy customers call it the best-selling makeup foundation in Pakistan, and we couldn’t agree more!

Buy IMG Foundation Online from our website imgcosmetics.com or our official WhatsApp 03 111 164 464 (IMG) and experience the confidence of a perfect base.

  • High-Definition Full Coverage – blurs uneven tone and texture without caking.
  • 18-Hour Stay Power – for a matte, photo-ready finish that truly lasts.
  • SPF-25 + Vitamin E – protects, nourishes, and loves your skin.
  • Lightweight & Buildable – never heavy, always flawless.
  • Made for All Skin Types – dry, oily, or combination, you’re covered.
  • Proudly Made in Pakistan – made with international-quality ingredients and tested in labs for your safety.
  • Wash your face with a gentle face wash and pat dry.
  • Moisturize if you have dry skin; optional for oily or combination skin.
  • Use primer to blur pores.
  • Take a small amount of HD Matte Foundation and blend evenly using a sponge, brush, or finger for a smooth, natural finish.
AQUA, GLYCERIN, SEPINOV EMT 10, AQUAXYL, EDTA, ETHYLHEXYLGLYCERIN, VITAMIN E, TOCOPHEROL, PROVITAMIN-B5, ALOEVERA EXTRACT, PHENOXYETHANOL, TITANIUM DIOXIDE SILICONE COATED YAMAGUCHI, IRON OXIDES SILICONE COATED YAMAGUCHI RED, YELLOW, BLACK, DIMETHICONE, CYCLOPENTASILOXANE, BRB CM 50, OCTYLMETHOXICINNAMATE, LANOL-99, EASYNOV, SEPIMAT H10 FW, AND FRAGRANCE.
Customer Reviews
⭐ Rated 4.8/5 from 120+ happy customers
⭐⭐⭐⭐⭐
aisha_pari
full coverage foundation hai aur bilkul cakey nahi lagta. best for oily skin.
⭐⭐⭐⭐
Sana Siddique
finish acha hai lekin thoda dry patches pe blend karna padta hai.
⭐⭐⭐⭐⭐
AnGeL.mUsKaN
HD look deta hai 😍 long lasting bhi hai karachi weather me.
⭐⭐⭐⭐⭐
zoya_glow
best foundation in pakistan for oily skin.
⭐⭐⭐⭐
Hira A.
coverage acha hai but shade range thori aur honi chahiye.
⭐⭐⭐⭐⭐
Noor_Fatima
lightweight hai aur daily use ke liye perfect.
⭐⭐⭐⭐⭐
laiba_khan
blend bohat easily hota hai smooth finish milti hai.
⭐⭐⭐⭐⭐
Mahnoor S.
bridal makeup ke liye use kia result amazing tha.
⭐⭐⭐⭐
iqra_j
acha hai but thoda oxidize hota hai meri skin pe.
⭐⭐⭐⭐⭐
RuMii_Queen
long lasting foundation hai 14 ghante tikta ha
Read More Reviews ↓
⭐⭐⭐⭐⭐
Anonymous
dark spots easily cover ho gaye impressed 👍
⭐⭐⭐⭐⭐
sana_glam
skin bilkul flawless lagti hai.
⭐⭐⭐⭐
Rabia H.
acha hai lekin pump hota to easy hota.
⭐⭐⭐⭐⭐
Mehwish A.
best affordable foundation in pakistan.
⭐⭐⭐⭐⭐
AnGeL_Areeba
matte finish clean hai aur sweat me bhi tik gaya.
⭐⭐⭐⭐⭐
nimra.styles
blend karna easy hai aur natural lagta hai.
⭐⭐⭐⭐
Anonymous
mujhe thora dewy pasand hai but good product.
⭐⭐⭐⭐⭐
ayesha_noor
shade bilkul match aya.
⭐⭐⭐⭐⭐
muskan_makeup
daily aur party dono ke liye best.
⭐⭐⭐⭐⭐
Zoya M.
white cast nahi deta flash me.

HD Matte Foundation for Flawless Full Coverage

IMG Cosmetics HD Matte Foundation is designed to give you a flawless, shine-free look that lasts all day. This full coverage foundation blends smoothly into the skin, covering imperfections while maintaining a natural finish. Perfect for all skin. It also controls excess oil and delivers a soft matte glow without feeling heavy.

Whether you are heading to work, a party or a bridal event, this long lasting foundation ensures your makeup stays fresh and radiant. Its lightweight formula allows easy application and buildable coverage, making it one of the best matte foundations in Pakistan for everyday use.

HD Matte Foundation is also enriched with SPF-25 and Vitamin E, it ensures full, even coverage while protecting and nourishing your skin for a naturally flawless look all day long. The foundation comes in a premium 30ml transparent glass bottle with a convenient pump for easy and mess-free application.

 

 

Choosing the Right IMG Cosmetics Foundation Shade

Let’s match your tone to the perfect IMG Cosmetics HD Matte Foundation shade:

 

1. Ivory – For Cool or Pinkish Fair Skin

If your skin has a rosy tint or you burn easily in the sun, this shade is for you. Women from areas like Peshawar, Swat, and Abbottabad often have naturally pink-toned skin that glows beautifully with IMG’s Ivory HD Matte Foundation.

Best for:

  • Cool or neutral undertones
  • Fair complexions
  • Brides looking for a soft, glowing base

 

2. Natural – For Medium, Balanced Skin Tones

This shade blends seamlessly with most South Asian skin tones and gives a smooth, photo-ready finish without looking too light or too dark.

Best for:

  • Everyday makeup
  • Office wear or university
  • Women across Pakistan with medium skin tones 

 

3. Warm Beige – For Deeper, Golden or Olive Skin

Perfect for deeper tones with golden or honey undertones. This foundation avoids the dreaded ashy look and brings warmth and richness to the complexion.

Best for:

  • Women from interior Sindh, southern Punjab, or sun-kissed areas
  • Evening wear or HD photography
  • Tanned or melanin-rich complexions

 

 

How To Use

STEP 1: Pump a small amount directly to your skin or applicator.

STEP 2: Blend with a brush or sponge for a seamless finish.

STEP 3: Build up coverage as needed. Enjoy a flawless, high definition matte finish look.

 

 

Best Makeup Foundation in Pakistan

Looking for the best foundation that offers flawless, full coverage and suits all skin tones and types? Our signature HD Matte Foundation is the best foundation for all skin types — whether you have dry, oily, or combination skin. It’s expertly formulated using quality ingredients for long-lasting coverage that feels light and looks natural all day.

Thousands of happy customers call it the best-selling makeup foundation in Pakistan, and we couldn’t agree more!

Buy IMG Foundation Online from our website imgcosmetics.com or our official WhatsApp 03 111 164 464 (IMG) and experience the confidence of a perfect base.

AQUA, GLYCERIN, SEPINOV EMT 10, AQUAXYL, EDTA, ETHYLHEXYLGLYCERIN, VITAMIN E, TOCOPHEROL, PROVITAMIN-B5, ALOEVERA EXTRACT, PHENOXYETHANOL, TITANIUM DIOXIDE SILICONE COATED YAMAGUCHI, IRON OXIDES SILICONE COATED YAMAGUCHI RED, YELLOW, BLACK, DIMETHICONE, CYCLOPENTASILOXANE, BRB CM 50, OCTYLMETHOXICINNAMATE, LANOL-99, EASYNOV, SEPIMAT H10 FW, AND FRAGRANCE.

What skin types is IMG Foundation suitable for?

IMG Foundation is designed to suit all skin types, including oily, dry, and combination. Its lightweight formula blends seamlessly and provides a natural finish without clogging pores.

While IMG Foundation is formulated with gentle, skin-loving ingredients, individual skin sensitivities can vary. So far, we haven’t received any complaints from customers with sensitive skin — which is a great sign! However, we always recommend doing a patch test before full application.
Here’s how to do it:
Apply a small amount of the foundation to a discreet area, such as behind your ear or on your inner arm. Wait for 24 hours to check for any signs of irritation, redness, or itching. If no reaction occurs, it’s generally safe to use on your face.
If you have a history of skin allergies or specific concerns, it’s always best to consult with your dermatologist before using any new cosmetic product.

Use our shade guide to find your perfect match. For best results, test the shade on your jawline in natural light.

Yes, IMG Foundation offers buildable coverage – you can start light and layer up for a flawless, full-coverage look.

Absolutely! Our foundation is formulated to stay fresh and radiant all day, with up to 18-hour wear.

Yes, our foundation is gentle enough for everyday use. It’s enriched with skin-friendly ingredients that feel comfortable on your skin all day long.

IMG Foundation is formulated to stay true to its shade throughout the day. We recommend applying a primer before use to further prevent oxidation.

The foundation is best used within 24 months of opening. Always store it in a cool, dry place away from direct sunlight.

No, IMG Cosmetics is proudly cruelty-free. We never test our products on animals.

Apply using a damp beauty blender, foundation brush, or fingertips. Start from the center of the face and blend outwards for a smooth, even finish.

Description

HD Matte Foundation for Flawless Full Coverage

IMG Cosmetics HD Matte Foundation is designed to give you a flawless, shine-free look that lasts all day. This full coverage foundation blends smoothly into the skin, covering imperfections while maintaining a natural finish. Perfect for all skin. It also controls excess oil and delivers a soft matte glow without feeling heavy.

Whether you are heading to work, a party or a bridal event, this long lasting foundation ensures your makeup stays fresh and radiant. Its lightweight formula allows easy application and buildable coverage, making it one of the best matte foundations in Pakistan for everyday use.

HD Matte Foundation is also enriched with SPF-25 and Vitamin E, it ensures full, even coverage while protecting and nourishing your skin for a naturally flawless look all day long. The foundation comes in a premium 30ml transparent glass bottle with a convenient pump for easy and mess-free application.

Choosing the Right IMG Cosmetics Foundation Shade

Let’s match your tone to the perfect IMG Cosmetics HD Matte Foundation shade:

1. Ivory – For Cool or Pinkish Fair Skin

If your skin has a rosy tint or you burn easily in the sun, this shade is for you. Women from areas like Peshawar, Swat, and Abbottabad often have naturally pink-toned skin that glows beautifully with IMG’s Ivory HD Matte Foundation.

Best for:

  • Cool or neutral undertones
  • Fair complexions
  • Brides looking for a soft, glowing base

2. Natural – For Medium, Balanced Skin Tones

This shade blends seamlessly with most South Asian skin tones and gives a smooth, photo-ready finish without looking too light or too dark.

Best for:

  • Everyday makeup
  • Office wear or university
  • Women across Pakistan with medium skin tones

3. Warm Beige – For Deeper, Golden or Olive Skin

Perfect for deeper tones with golden or honey undertones. This foundation avoids the dreaded ashy look and brings warmth and richness to the complexion.

Best for:

  • Women from interior Sindh, southern Punjab, or sun-kissed areas
  • Evening wear or HD photography
  • Tanned or melanin-rich complexions

 

Best Makeup Foundation in Pakistan

Looking for the best foundation that offers flawless, full coverage and suits all skin tones and types? Our signature HD Matte Foundation is the best foundation for all skin types — whether you have dry, oily, or combination skin. It’s expertly formulated using quality ingredients for long-lasting coverage that feels light and looks natural all day.

Thousands of happy customers call it the best-selling makeup foundation in Pakistan, and we couldn’t agree more!

Buy IMG Foundation Online from our website imgcosmetics.com or our official WhatsApp 03 111 164 464 (IMG) and experience the confidence of a perfect base.

Additional information

Shades

Ivory, Natural, Warm Beige

Foundation FAQs

What skin types is IMG Foundation suitable for?

IMG Foundation is designed to suit all skin types, including oily, dry, and combination. Its lightweight formula blends seamlessly and provides a natural finish without clogging pores.

While IMG Foundation is formulated with gentle, skin-loving ingredients, individual skin sensitivities can vary. So far, we haven’t received any complaints from customers with sensitive skin — which is a great sign! However, we always recommend doing a patch test before full application.
Here’s how to do it:
Apply a small amount of the foundation to a discreet area, such as behind your ear or on your inner arm. Wait for 24 hours to check for any signs of irritation, redness, or itching. If no reaction occurs, it’s generally safe to use on your face.
If you have a history of skin allergies or specific concerns, it’s always best to consult with your dermatologist before using any new cosmetic product.

Use our shade guide to find your perfect match. For best results, test the shade on your jawline in natural light.

Yes, IMG Foundation offers buildable coverage – you can start light and layer up for a flawless, full-coverage look.

Absolutely! Our foundation is formulated to stay fresh and radiant all day, with up to 18-hour wear.

Yes, our foundation is gentle enough for everyday use. It’s enriched with skin-friendly ingredients that feel comfortable on your skin all day long.

IMG Foundation is formulated to stay true to its shade throughout the day. We recommend applying a primer before use to further prevent oxidation.

The foundation is best used within 24 months of opening. Always store it in a cool, dry place away from direct sunlight.

No, IMG Cosmetics is proudly cruelty-free. We never test our products on animals.

Apply using a damp beauty blender, foundation brush, or fingertips. Start from the center of the face and blend outwards for a smooth, even finish.

6 reviews for HD Matte Foundation

  1. Sana –

    full coverage foundation hai aur bilkul cakey nahi lagta. best for oily skin.

  2. Sara Merchant –

    Honestly mujhe itni smooth coverage expect nahi thi. Skin bilkul matte ho jati hai aur oily bhi nahi lagti. Full day easily chal jata hai.

  3. Priya Mamdani –

    Boht hi lightweight foundation hai. Lagta hi nahi ke face par kuch hai, lekin coverage perfect deta hai. Definitely dobara buy karungi.

  4. Ferhat –

    Finish boht hi clean aur matte hai. Photos mai bhi skin boht flawless lagti hai. Shade bhi meri skin tone se perfectly match ho gaya.

  5. Zara Ali –

    Shade match bilkul perfect mila, skin natural lagti hai.

  6. Iqra Hussain –

    Texture bohat smooth hai aur blend karna bohat easy hai.

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